Be your own brand : by David McNally [and] Karl D. Speak achieve more of what you want by being more of who you are /
Material type:
TextPublication details: New Delhi Tata McGraw Hill Education 2012Edition: 2nd updated and expanded edDescription: ix,143p. : 22cm(pbk) illISBN: - 9781259004124
- 1259004120
- 158.1
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
English Books
|
D.B.Act.Division | Non-fiction | 158.1 MCN (Browse shelf(Opens below)) | 1 | Not For Loan | EN-88730 |
Includes bibliographical references (p. 135-136) and index.
Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
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