Be your own brand :
158.1MCN
McNally, David
Be your own brand : achieve more of what you want by being more of who you are / by David McNally [and] Karl D. Speak.- 2nd updated and expanded ed.-New Delhi:Tata McGraw Hill Education,2012.
ix,143p. : ill.;22cm(pbk)
content:Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand
Note: Includes bibliographical references (p. 135-136) and index.
ISBN:9781259004124 Rs. 375.00 ISBN:1259004120 Rs. 375.00
DBAD/PUB /ENG-105197/ EN-88730 / 375.00 /sign