Be your own brand : (Record no. 66093)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01824nam a22003017a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20120503141432.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120503t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-105197 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259004124 |
| Terms of availability | 375.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259004120 |
| Terms of availability | 375.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-88730 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 158.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | McNally, David |
| 9 (RLIN) | 46294 |
| Dates associated with a name | 1946- |
| 245 ## - TITLE STATEMENT | |
| Title | Be your own brand : |
| Statement of responsibility, etc | by David McNally [and] Karl D. Speak |
| Remainder of title | achieve more of what you want by being more of who you are / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2nd updated and expanded ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill Education |
| Date of publication, distribution, etc | 2012 |
| 270 ## - ADDRESS | |
| Address | 7, West Patel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | ix,143p. : |
| Dimensions | 22cm(pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references (p. 135-136) and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Personal brand basics -- Personal brand: the perception that you made a difference -- A strong personal brand delivers: on three important expectations -- Your personal brand is perceived: from three different dimensions -- Designing your personal brand of making a difference -- Authenticity: the cornerstone to building a strong brand -- Creating your brand platform: dimensions and ethos -- A promise to be more of who you are -- How strong is your personal brand today? -- Using the power of alignment to build a strong personal brand -- Aligning to become a stronger brand -- Personal brand building has gone social -- The courage to live your brand |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Identity (Psychology) |
| 9 (RLIN) | 46327 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Brand name products |
| Form subdivision | Miscellanea. |
| 9 (RLIN) | 46328 |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Speak, Karl D. |
| Dates associated with a name | 1951- |
| 9 (RLIN) | 46329 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | MCN |
| Classification part | 158.1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 03/05/2012 | DBAD/PUB | 375.00 | 158.1 MCN | EN-88730 | 03/05/2012 | 1 | 375.00 | English Books |