Marketing management : a decision-making approach / by Pingali Venugopal
Material type:
TextPublication details: New Delhi Response Books 2010Description: xvii,245p. 24cm (pbk)ISBN: - 9788132104711
- 658.8
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Central Library | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Available | Legal Case (Register 2019) | B-422725 | ||
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D.B.Act.Division | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Not For Loan | EN-84980 | |||
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Janak Puri | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Checked out | 19/05/2026 | B-422727 | ||
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Karol Bagh | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Available | B-422730 | |||
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Patel Nagar | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Available | B-422726 | |||
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Shahdara Branch | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Available | B-422731 | |||
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Vinoba Puri | Non-fiction | 658.8 VEN (Browse shelf(Opens below)) | 1 | Available | B-422729 |
Includes bibliographical references and index.
Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
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