Marketing management : (Record no. 44396)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02791nam a22003617a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2010090808278.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 100908t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-101447 B-422725-731 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132104711 |
| Terms of availability | 395.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-84980 B-422725-731 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | K.K.Pub/Ven |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | dpl |
| Language of cataloging | Eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal, Pingali |
| 9 (RLIN) | 18851 |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Remainder of title | a decision-making approach / |
| Statement of responsibility, etc | by Pingali Venugopal |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Response Books |
| Date of publication, distribution, etc | 2010 |
| 270 ## - ADDRESS | |
| Address | B1/I-1 Mohan Cooperative Industrial Area Mathura Road |
| City | New Delhi |
| Postal code | 110044 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xvii,245p. |
| Dimensions | 24cm (pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 9 (RLIN) | 18852 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8 |
| Call number suffix | VEN |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type | Total Renewals | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Non-fiction | Central Library | Central Library | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 1 | 658.8 VEN | B-422725 | 31/12/2019 | 1 | 395.00 | English Books | 2 | Legal Case (Register 2019) | ||||
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 08/09/2010 | DBAD/PUB | 395.00 | 658.8 VEN | EN-84980 | 08/09/2010 | 1 | 395.00 | English Books | ||||||
| Dewey Decimal Classification | Non-fiction | Janak Puri | Janak Puri | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 11 | 658.8 VEN | B-422727 | 29/05/2026 | 1 | 395.00 | English Books | 3 | |||||
| Dewey Decimal Classification | Non-fiction | Karol Bagh | Karol Bagh | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 658.8 VEN | B-422730 | 03/06/2011 | 1 | 395.00 | English Books | |||||||
| Dewey Decimal Classification | Non-fiction | Patel Nagar | Patel Nagar | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 658.8 VEN | B-422726 | 03/06/2011 | 1 | 395.00 | English Books | |||||||
| Dewey Decimal Classification | Non-fiction | Sarojini Nagar | Sarojini Nagar | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 658.8 VEN | B-422728 | 03/06/2011 | 1 | 395.00 | English Books | |||||||
| Dewey Decimal Classification | Non-fiction | Shahdara Branch | Shahdara Branch | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 4 | 658.8 VEN | B-422731 | 07/12/2021 | 1 | 395.00 | English Books | 1 | |||||
| Dewey Decimal Classification | Non-fiction | Vinoba Puri | Vinoba Puri | 03/06/2011 | K.K.Pub/2300/9.3.11/77/4.3.11/15.3.11 | 395.00 | 5 | 658.8 VEN | B-422729 | 09/12/2016 | 1 | 395.00 | English Books | 1 |