Marketing management :
658.8VEN
Venugopal, Pingali
Marketing management : a decision-making approach / by Pingali Venugopal.- New Delhi:Response Books,2010.
xvii,245p.;24cm (pbk)
content: Introduction -- Understanding the basics -- Needs, wants and need hierarchy -- Marketing product -- Understanding the market -- Marketing environment -- SWOT analysis -- Purchase process -- Competitive advantage : building entry barriers -- The decision-making -- Segmenting and targeting -- Positioning -- Marketing planning process.
Note: Includes bibliographical references and index.
ISBN:9788132104711 Rs. 395.00
DBAD/PUB / K.K.Pub/Ven /ENG-101447 B-422725-731/ B-422726 / 395.00 /sign B-422730 / 395.00 /sign B-422731 / 395.00 /sign EN-84980 / 395.00 /sign B-422727 / 395.00 /sign B-422725 / 395.00 /sign B-422729 / 395.00 /sign B-422728 / 395.00 /sign