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Fizz : by Ted Wright harness the power of word of mouth marketing to drive brand growth /

By: Material type: TextPublication details: Noida McGraw Hill Education 2015Description: xviii,221p. 24cm(pbk)ISBN:
  • 9789339219468
  • 9339219465
Subject(s): DDC classification:
  • 658.872
Contents:
Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.872 WRI (Browse shelf(Opens below)) 1 Not For Loan EN-96002

Includes index

Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.

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