Fizz :
658.872WRI
Wright, Ted
Fizz : harness the power of word of mouth marketing to drive brand growth / by Ted Wright.- Noida :McGraw Hill Education,2015.
xviii,221p.;24cm(pbk)
content:Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing.
Note: Includes index
ISBN:9789339219468 Rs. 550.00 ISBN:9339219465 Rs. 550.00
DBAD/PUB /ENG-112470/ EN-96002 / 475.00 /sign