Fizz : (Record no. 92739)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01261nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150415114618.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-112470 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339219468 |
| Terms of availability | 550.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9339219465 |
| Terms of availability | 550.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-96002 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Wright, Ted |
| 245 ## - TITLE STATEMENT | |
| Title | Fizz : |
| Statement of responsibility, etc | by Ted Wright |
| Remainder of title | harness the power of word of mouth marketing to drive brand growth / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | Noida |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2015 |
| 270 ## - ADDRESS | |
| Address | B-4, Sector-63, Gautam Budh Nagar, |
| City | Noida |
| Postal code | 201301 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xviii,221p. |
| Dimensions | 24cm(pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgments -- Introduction -- Influencers : who they are and why you need them -- Two-ounce culture : why smart brands sample -- What makes you talkable? : finding your brand’s story -- Strategic corporals : how and why to train your brand ambassadors -- A matter of patience : measuring word-of-mouth marketing -- Big data : the stories inside the numbers -- Save your money : word-of-mouth marketing and small business -- Myths, lies, and misconceptions -- Talking to your boss about word-of-mouth marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | WRI |
| Classification part | 658.872 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 07/04/2015 | DBAD/PUB | 475.00 | 658.872 WRI | EN-96002 | 1 | 475.00 | English Books |