What's in a brand ? : building brand equity through advertising / John Philips Jones

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TextPublication details: New Delhi Tata McGraw-Hill Publishing Company Limited 1998Description: 335p. 22cm(hbk)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
English Books	Sarojini Nagar	Non-fiction	659.1 JON (Browse shelf(Opens below))	Available	A-937730

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