What's in a brand ? : (Record no. 163343)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00551nam a22001697a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190410152808.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | A-937730 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0074632019 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | A-937730 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Tata McGraw-Hill Publishing Company Limited |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Jones, John Philips |
| 245 ## - TITLE STATEMENT | |
| Title | What's in a brand ? : |
| Remainder of title | building brand equity through advertising / |
| Statement of responsibility, etc | John Philips Jones |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill Publishing Company Limited |
| Date of publication, distribution, etc | 1998 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 335p. |
| Dimensions | 22cm(hbk) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 659.1 |
| Call number suffix | JON |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Full call number | Barcode | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Sarojini Nagar | Sarojini Nagar | 10/04/2019 | 659.1 JON | A-937730 | English Books |