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What's in a brand ? :

659.1JON
Jones, John Philips
   What's in a brand ? : building brand equity through advertising / John Philips Jones.- New Delhi:Tata McGraw-Hill Publishing Company Limited,1998.
  335p.;22cm(hbk)
  ISBN:0074632019     Rs.

  Tata McGraw-Hill Publishing Company Limited /A-937730/ A-937730 / /sign

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