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The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay, Rajeev Batra [and] Aysegul Ozsomer

By: Contributor(s): Material type: TextPublication details: New Delhi Tata McGraw-Hill 2012(repr.)Description: xii,335p. 24cm(Hb)ISBN:
  • 9781259029226
  • 1259029220
Subject(s): DDC classification:
  • 658.827 23
Contents:
Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.827 CHA (Browse shelf(Opens below)) 1 Not For Loan EN-89729

Includes bibliographical references and index.

Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.

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