The new emerging market multinationals : (Record no. 71585)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01714nam a22003137a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20121123120256.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121123t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-106196 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9781259029226 |
| Terms of availability | 595.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1259029220 |
| Terms of availability | 595.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-89729 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | Eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Edition number | 23 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Chattopadhyay, Amitava |
| 9 (RLIN) | 53720 |
| 245 14 - TITLE STATEMENT | |
| Title | The new emerging market multinationals : |
| Remainder of title | four strategies for disrupting markets and building brands / |
| Statement of responsibility, etc | by Amitava Chattopadhyay, Rajeev Batra [and] Aysegul Ozsomer |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw-Hill |
| Date of publication, distribution, etc | 2012(repr.) |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,335p. |
| Dimensions | 24cm(Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Branding (Marketing) |
| 9 (RLIN) | 53721 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Strategic planning. |
| 9 (RLIN) | 53722 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Batra, Rajeev |
| 9 (RLIN) | 53723 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ozsomer, Aysegul |
| 9 (RLIN) | 53724 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.827 |
| Call number suffix | CHA |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 23/11/2012 | DBAD/PUB | 595.00 | 658.827 CHA | EN-89729 | 23/11/2012 | 1 | 595.00 | English Books |