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658.827CHA
Chattopadhyay, Amitava
   The new emerging market multinationals : four strategies for disrupting markets and building brands / by Amitava Chattopadhyay, Rajeev Batra [and] Aysegul Ozsomer.- New Delhi:Tata McGraw-Hill,2012(repr.).
  xii,335p.;24cm(Hb)
  content:Acknowledgments -- Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, leadership,and trust -- Global brand associations and architecture -- Managing a global or regional brand -- Key takeaways.
  Note: Includes bibliographical references and index.
  ISBN:9781259029226     Rs. 595.00  ISBN:1259029220     Rs. 595.00

  DBAD/PUB /ENG-106196/ EN-89729 /   595.00 /sign