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Profitable customer engagement : concept, metrics, and strategies / by V. Kumar

By: Material type: TextPublication details: New Delhi SAGE Response 2013Description: xxii,311p. : ill. 24cm(Hb)ISBN:
  • 9788132113409
Subject(s): DDC classification:
  • 658.812 23
Contents:
List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
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Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.812 KUM (Browse shelf(Opens below)) 1 Not For Loan EN-92139

Includes bibliographical references and index.

List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.

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