Profitable customer engagement :
658.812KUM
Kumar, V.
Profitable customer engagement : concept, metrics, and strategies / by V. Kumar.- New Delhi:SAGE Response,2013.
xxii,311p. :ill.;24cm(Hb)
content:List of illustrations -- List of abbreviations -- Foreword -- Preface -- Introduction to customer engagement -- Metrics for engaging customers -- Brand: "Is that what you think of me?" -- Valuing customer contributions : the future looks green! -- Linking brand value to customer value -- Customer referrals -- Really! : Where did you hear that? -- Please help us help you -- Managing customers in a multi-dimensional world -- Glossary -- Index -- About the author.
Note: Includes bibliographical references and index.
ISBN:9788132113409 Rs. 795.00
DBAD/PUB /ENG-108606/ EN-92139 / 795.00 /sign