Strategic management concepts and cases : by Fred R. David a competitive advantage approach /
Material type:
TextPublication details: Delhi PHI Learning 2014Edition: 14th edDescription: xxx,386,271p. 32cm(pbk)ISBN: - 9788120348851
- 658.4012
Contents:
Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
English Books
|
D.B.Act.Division | Non-fiction | 658.4012 DAV (Browse shelf(Opens below)) | 1 | Not For Loan | EN-92595 |
Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
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