Strategic management concepts and cases :
658.4012DAV
David, Fred R.
Strategic management concepts and cases : a competitive advantage approach / by Fred R. David.- 14th ed.-Delhi:PHI Learning,2014.
xxx,386,271p.;32cm(pbk)
content: Overview of strategic management -- The nature of strategic management -- Mcdonald’s Corporation : doing great in a weak economy -- Strategy formulation -- The business vision and mission -- Wal-Mart : doing great in a weak economy -- The external assessment -- Dunkin’ Brands, Inc. : doing great in a weak economy -- The internal assessment -- Amazon.com, Inc. : doing great in a weak economy : how? -- Strategies in action -- Volkswagen AG : doing great in a weak economy : how?.
ISBN:9788120348851 Rs. 650.00
DBAD/PUB /ENG-109062/ EN-92595 / 650.00 /sign