The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert
Material type:
TextPublication details: New Delhi Tata McGraw-Hill 2012Description: xv, 223p. : ill., map 23cm(pbk)ISBN: - 9781259029196
- 1259029190
- 658.872 23
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
English Books
|
D.B.Act.Division | Non-fiction | 658.872 ALP (Browse shelf(Opens below)) | 1 | Not For Loan | EN-89714 |
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
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