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The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert

By: Material type: TextPublication details: New Delhi Tata McGraw-Hill 2012Description: xv, 223p. : ill., map 23cm(pbk)ISBN:
  • 9781259029196
  • 1259029190
Subject(s): DDC classification:
  • 658.872 23
Contents:
Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.872 ALP (Browse shelf(Opens below)) 1 Not For Loan EN-89714

Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.

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