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658.872ALP
Alpert, Jed
   The mobile marketing revolution : how your brand can have a one-to-one conversation with everyone / by Jed Alpert.- New Delhi:Tata McGraw-Hill,2012.
  xv, 223p. :ill., map ;23cm(pbk)
  content:Why mobile? -- Being in social media is not enough, you have to invite everyone back to your place -- Step 1: Make the one to one connection -- Step 2: Learn from the non profits : learn to listen to everybody, and find the one-to-one opportunities -- Step 3: Inspire action by reminding people of what they already believe -- Step four: develop a long-term relationship -- How data can help you perform small steps for your target users : and thereby increase your conversions -- One to one transforms whole companies -- One to one transforms communications for everyone.
  ISBN:9781259029196     Rs. 325.00  ISBN:1259029190     Rs. 325.00

  DBAD/PUB /ENG-106181/ EN-89714 /   325.00 /sign