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Customer in the boardroom? : by Rama Bijapurkar crafting customer based business strategy /

By: Material type: TextPublication details: New Delhi SAGE Response 2012Description: xxii,232p. 24cm(Hb)ISBN:
  • 9788132106357
Subject(s): DDC classification:
  • 658.4012
Contents:
ntroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.4012 BIJ (Browse shelf(Opens below)) 1 Not For Loan EN-88470

Includes bibliographical references and index.

ntroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.

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