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658.4012 BIJ
Bijapurkar, Rama
   Customer in the boardroom? : crafting customer based business strategy / by Rama Bijapurkar.- New Delhi:SAGE Response,2012.
  xxii,232p. ;24cm(Hb)
  content:ntroduction -- Thinking about business strategy and where "customer" fits into it -- The customer based business strategy framework -- The where to compete decision (or deciding strategic market priorities) -- The how to compete decision -- Designing the value package and value delivery system -- The science and art of strategic business-market segmentation -- Consumer insight for shaping business strategy -- Foundation or baseline analyses for strategy development -- Putting customer based business strategy into practice in organizations.
  Note: Includes bibliographical references and index.
  ISBN:9788132106357     Rs. 495.00

  DBAD/PUB /ENG-104937/ EN-88470 /   495.00 /sign