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Darwin’s brands : adapting for success / by Anand Halve

By: Material type: TextPublication details: New Delhi Sage Publications 2012Description: xvii,168p. ill. 24cm(pbk)ISBN:
  • 9788132107156
Subject(s): DDC classification:
  • 658.827
Contents:
Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury’s dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there’s lifebuoy, there’s health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
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Holdings
Item type Current library Collection Call number Copy number Status Barcode
English Books D.B.Act.Division Non-fiction 658.827 HAL (Browse shelf(Opens below)) 1 Not For Loan EN-88348

Includes bibliographical references

Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury’s dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there’s lifebuoy, there’s health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.

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