Darwin’s brands :
658.827HAL
Halve, Anand Bhaskar,
Darwin’s brands : adapting for success / by Anand Halve.- New Delhi:Sage Publications,2012.
xvii,168p.ill.;24cm(pbk)
content:Acknowledgements -- Introduction -- Consumer goods -- Thums up : a thundering success -- Cadbury’s dairy milk chocolate : the real taste of life -- Saffola : heart ok please! -- Maggi : 25 years in 2 minutes -- Amul : the taste of India -- Lifebuoy : where there’s lifebuoy, there’s health -- Home and durables -- Titan : the times they are a-changin -- Asian paints : the colours of happiness -- Hero Honda : zero to world leadership in 60 months -- Maruti : the long and winding road -- Media -- Femina : a matter of substance -- Services -- Airtel : if only we talk to each other.
Note: Includes bibliographical references
ISBN:9788132107156 Rs. 395.00
Aakar/Ven / DBAD/PUB /BAC-EN21 /ENG-104815/ EN-88348 / 395.00 /sign