Public relations in India : new tasks and responsibilities / by J.V.Vilanilam
Material type:
TextPublication details: New Delhi SAGE Publications 2011Description: xvii,291p. 22cm (pbk)ISBN: - 9788132106296
- 659.20954
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Includes bibliographical references and index
A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
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