Public relations in India :
659.20954VIL
Vilanilam, John V.
Public relations in India : new tasks and responsibilities / by J.V.Vilanilam.- New Delhi:SAGE Publications,2011.
xvii,291p.;22cm (pbk)
content:A conceptual framework for PR in India -- The growth and development of modern PR -- 20th century corporate PR and PR writing -- Essential qualities of a PR person -- Practical PR, business writing, and media relations -- Tools for internal PR -- Tools for external PR -- International communication -- Cross-cultural communication.
Note: Includes bibliographical references and index
ISBN:9788132106296 Rs. 395.00
DBAD/PUB / Allied Pub/Ven /ENG-103607 B-459290-299/ B-459295 / 385.00 /sign B-459291 / 385.00 /sign B-459297 / 385.00 /sign B-459299 / 385.00 /sign EN-87140 / 395.00 /sign B-459292 / 385.00 /sign B-459290 / 385.00 /sign B-459298 / 385.00 /sign B-459294 / 385.00 /sign B-459296 / 385.00 /sign B-459293 / 385.00 /sign