Mobile marketing : by Kaan Varnali, Aysegul Toker [and] Cengiz Yilmaz. fundamentals and strategy /
Material type:
TextPublication details: New Delhi Tata McGraw Hill 2011Description: xii,164p.: 22cm (pbk) illISBN: - 9780071332507
- 0071332502
- 658.872
Contents:
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
English Books
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Bawana | Non-fiction | 658.872 VAR (Browse shelf(Opens below)) | 1 | Available | B-459288 | |
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English Books
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Central Library | Non-fiction | 658.872 VAR (Browse shelf(Opens below)) | 1 | Available | B-459285 | |
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English Books
|
D.B.Act.Division | Non-fiction | 658.872 VAR (Browse shelf(Opens below)) | 1 | Not For Loan | EN-86606 | |
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English Books
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Patel Nagar | Non-fiction | 658.872 VAR (Browse shelf(Opens below)) | 1 | Available | B-459286 | |
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English Books
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Sarojini Nagar | Non-fiction | 658.872 VAR (Browse shelf(Opens below)) | 1 | Available | B-459287 | |
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English Books
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Shahdara Branch | Non-fiction | 658.872 VAR (Browse shelf(Opens below)) | 1 | Available | B-459289 |
Includes bibliographical references and index
Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing.
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