Mobile marketing : (Record no. 54123)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02235nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20110720164637.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-103073 B-459285-289 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780071332507 |
| Terms of availability | 250.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0071332502 |
| Terms of availability | 250.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-86606 B-459285-289 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Allied Pub/Ven |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.872 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Varnali, Kaan |
| 245 ## - TITLE STATEMENT | |
| Title | Mobile marketing : |
| Statement of responsibility, etc | by Kaan Varnali, Aysegul Toker [and] Cengiz Yilmaz. |
| Remainder of title | fundamentals and strategy / |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2011 |
| 270 ## - ADDRESS | |
| Address | 7, West Petel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xii,164p.: |
| Dimensions | 22cm (pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Defining mobile marketing -- Unique value propositions -- A consumer-centric model for mobile marketing -- The future of mobile marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Telemarketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| 9 (RLIN) | 29763 |
| Personal name | Toker, Aysegul. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Yilmaz, Cengiz |
| 9 (RLIN) | 29775 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | VAR |
| Classification part | 658.872 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bawana | Bawana | 17/05/2012 | Allied Pub/1786/25.01.2012/27/18.01.2012/06.02.2012 | 250.00 | 658.872 VAR | B-459288 | 1 | 250.00 | English Books | |||
| Non-fiction | Central Library | Central Library | 17/05/2012 | Allied Pub/1786/25.01.2012/27/18.01.2012/06.02.2012 | 250.00 | 658.872 VAR | B-459285 | 1 | 250.00 | English Books | |||
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 20/07/2011 | DBAD/PUB | 250.00 | 658.872 VAR | EN-86606 | 1 | 250.00 | English Books | ||
| Non-fiction | Patel Nagar | Patel Nagar | 17/05/2012 | Allied Pub/1786/25.01.2012/27/18.01.2012/06.02.2012 | 250.00 | 658.872 VAR | B-459286 | 1 | 250.00 | English Books | |||
| Non-fiction | Sarojini Nagar | Sarojini Nagar | 17/05/2012 | Allied Pub/1786/25.01.2012/27/18.01.2012/06.02.2012 | 250.00 | 658.872 VAR | B-459287 | 1 | 250.00 | English Books | |||
| Non-fiction | Shahdara Branch | Shahdara Branch | 17/05/2012 | Allied Pub/1786/25.01.2012/27/18.01.2012/06.02.2012 | 250.00 | 658.872 VAR | B-459289 | 1 | 250.00 | English Books |