Media planning and buying : principles and practice in the Indian context / by Arpita Menon

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TextPublication details: New Delhi Tata McGraw Hill 2010Description: xvi, 345p.: ill. 22 cm (pbk)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Materials specified	Copy number	Status	Barcode
English Books	D.B.Act.Division	Non-fiction	MEN (Browse shelf(Opens below))	Pbk	1	Not For Loan	EN-79787

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