Media planning and buying :
659.111MEN
Menon, Arpita
Media planning and buying : principles and practice in the Indian context / by Arpita Menon.- New Delhi:Tata McGraw Hill ,2010.
xvi, 345p.:ill.;22 cm (pbk)
Note: includes index
ISBN:9780070147607 Rs. 495.00 ISBN:0070147604 Rs. 495.00
DBAD/PUB /ENG-96254/ EN-79787 / 495.00 /sign