Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller

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TextPublication details: New Delhi Prentice Hall of India 2008.Edition: 3rd edDescription: xxi, 692p.: ill. 28 cm.(pbk)ISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
English Books	D.B.Act.Division	Non-fiction	658.827 KEL (Browse shelf(Opens below))	Not For Loan	EN-74252

Includes bibliographical references and index.

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