Strategic brand management :
658.827KEL
Keller, Kevin Lane,
Strategic brand management : building, measuring, and managing brand equity / by Kevin Lane Keller.- 3rd ed.-New Delhi:Prentice Hall of India,2008..
xxi, 692p.:ill.;28 cm.(pbk)
Note: Includes bibliographical references and index.
ISBN:9788120335400 Rs. 450.00
DBAD / PUB /ENG-90719/ EN-74252 / 450.00 /sign