Effective advertising : by Gerard J.Tellis understanding when, how, and why advertising works /

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TextPublication details: New Delhi Sage Publications 2004Description: 201p. : 22cm(pbk) illISBN:

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Barcode
English Books	Central Library		659.1 TEL (Browse shelf(Opens below))	1	Available	B-127794
English Books	Sarojini Nagar	Non-fiction	659.1 TEL (Browse shelf(Opens below))		Available	B-127795

Includes index

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