Effective advertising :
659.1TEL
Tellis, Gerard J.
Effective advertising : understanding when, how, and why advertising works / by Gerard J.Tellis.- New Delhi:Sage Publications,2004.
201p. :ill.;22cm(pbk)
Note: Includes index
ISBN:8178293706 Rs. 00.00
Cen Lib/Ret /B-127794/ B-127794 / 0.00 /sign B-127795 / /sign