Communicating India's soft power : Buddha to Bollywood / by Daya Kishan Thussu
Material type:
TextPublication details: New Delhi SAGE Publications 2016Description: 233p. : ill. 23cm(pbk)ISBN: - 9789351508168
- 302.230954 23
| Item type | Current library | Collection | Call number | Copy number | Status | Barcode | |
|---|---|---|---|---|---|---|---|
English Books
|
Bawana | Non-fiction | 302.230954 THU (Browse shelf(Opens below)) | 1 | Not For Loan | EN-98765 |
Originally published: New York, NY : Palgrave Macmillan, 2013.
Includes bibliographical references and index.
De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
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