Communicating India's soft power :
302.230954THU
Thussu, Daya Kishan
Communicating India's soft power : Buddha to Bollywood / by Daya Kishan Thussu.- New Delhi:SAGE Publications,2016.
233p. :ill.;23cm(pbk)
content:De-Americanizing soft power -- The historical context of India's soft power -- India abroad : the diasporic dividend -- Software for soft power -- Culture as soft power : Bollywood and beyond -- Branding India'a public-private partnership.
Note: Originally published: New York, NY : Palgrave Macmillan, 2013. Note: Includes bibliographical references and index.
ISBN:9789351508168 Rs. 495.00
DBAD/PUB /ENG-115233/ EN-98765 / 495.00 /sign