Integrated advertising, promotion, and marketing communications/ (Record no. 9113)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00761 a2200229 4500 |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | ENG-88740 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| Terms of availability | 395.00 |
| International Standard Book Number | 8120333055 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-72273 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD / PUB |
| 082 14 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 090 ## - LOCALLY ASSIGNED LC-TYPE CALL NUMBER (OCLC); LOCAL CALL NUMBER (OCLC) | |
| -- | 9280 |
| -- | 9280 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Clow, Kenneth E. |
| 245 1# - TITLE STATEMENT | |
| Title | Integrated advertising, promotion, and marketing communications/ |
| Statement of responsibility, etc | by Kenneth E. Clow [and] Donald Baack |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 3rd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Prentice-Hall of India |
| Date of publication, distribution, etc | 2007 |
| 270 ## - ADDRESS | |
| Address | M-97, Connaught Circus |
| City | New Delhi |
| Postal code | 110 001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xix, 515 p. |
| Dimensions | 28 cm. (Pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Baack, Donald |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Institution code [OBSOLETE] | dpl |
| Koha item type | English Books |
| Call number prefix | 659.1 / CLO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Uniform Resource Identifier | Cost, replacement price | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | DBAD/PUB | 395.00 | 659.1 CLO | EN-72273 | 15/09/2008 | 1 | 10069 | 395.00 | 15/09/2008 | English Books |