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Integrated advertising, promotion, and marketing communications/

659.1
Clow, Kenneth E.
   Integrated advertising, promotion, and marketing communications/ by Kenneth E. Clow [and] Donald Baack.- 3rd ed..-New Delhi:Prentice-Hall of India,2007.
  xix, 515 p.;28 cm. (Pbk)
  Note: Includes index
  ISBN:8120333055     Rs. 395.00

  DBAD / PUB /ENG-88740/ EN-72273 / 395.00 /sign

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