Marketing strategy : (Record no. 90651)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00773nam a22002417a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20150113114435.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-111451 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789339205263 |
| Terms of availability | 650.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 933920526x |
| Terms of availability | 650.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-94983 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Walker, Orville C. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing strategy : |
| Statement of responsibility, etc | by Orville C. Walker, Jr. [and] John w. Mullins |
| Remainder of title | a decision-focused approach / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | McGraw Hill Education |
| Date of publication, distribution, etc | 2014 |
| 270 ## - ADDRESS | |
| Address | P-24, Green Park Extension |
| City | New Delhi |
| Postal code | 110016 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xv, 352p. : |
| Dimensions | 26cm(pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Mullins, John W. |
| Fuller form of name | (John Walker) |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | WAL |
| Classification part | 658.802 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 09/01/2015 | DBAD/PUB | 650.00 | 658.802 WAL | EN-94983 | 1 | 650.00 | English Books |