Marketing strategy :
658.802WAL
Walker, Orville C.
Marketing strategy : a decision-focused approach / by Orville C. Walker, Jr. [and] John w. Mullins.- 7th ed.-New Delhi:McGraw Hill Education,2014.
xv, 352p. :ill.;26cm(pbk)
Note: Includes index
ISBN:9789339205263 Rs. 650.00 ISBN:933920526x Rs. 650.00
DBAD/PUB /ENG-111451/ EN-94983 / 650.00 /sign
