Agri-input marketing in India / (Record no. 88559)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01694nam a22002297a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231113110638.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-110833 ENG-138360 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132117711 |
| Terms of availability | 595.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-94365 EN-121892 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 338.10954 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Venugopal, Pingali |
| 245 ## - TITLE STATEMENT | |
| Title | Agri-input marketing in India / |
| Statement of responsibility, etc | by Pingali Venugopal [and] Ram kaundinya |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | SAGE Publications |
| Date of publication, distribution, etc | 2014 |
| 270 ## - ADDRESS | |
| Address | B1/I-1 Mohan Cooperative Industrial Area Mathura Road |
| City | New Delhi |
| Postal code | 110044 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx,246p. : |
| Dimensions | 24cm(pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects). |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Agricultural industries |
| Geographic subdivision | India |
| General subdivision | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kaundinya, Ram |
| 9 (RLIN) | 58568 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | VEN |
| Classification part | 338.10954 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Bawana | Bawana | 13/11/2023 | DBAD/PUB | 595.00 | VEN 338.10954 | EN-121892 | 1 | 595.00 | English Books | |||
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 11/09/2014 | DBAD/PUB | 595.00 | 338.10954 VEN | EN-94365 | 1 | 595.00 | English Books |