Agri-input marketing in India /
338.10954VEN
Venugopal, Pingali
Agri-input marketing in India / by Pingali Venugopal [and] Ram kaundinya.- New Delhi:SAGE Publications,2014.
xx,246p. :ill.;24cm(pbk)
content:Introduction : agri-input market at crossroads -- Agricultural situation in India and agri-inputs -- Land : the fixed factor of production -- Government policies : creating an environment for input usage -- Improve agronomic potential -- Infrastructure development : removing constraints -- Agricultural extension programs in India -- Adoption: the beginning of the agri-input sector -- Agri-input market : current competitive situation -- Buying behavior for inputs -- Impact of agri-input usage in india -- Sustainable agriculture : new objective -- Strategies for agri-input marketing (basis for positioning strategy) -- Technical knowledge-based marketing (basis for product and pricing strategy) -- Building trust through knowledge transfer (basis for promotion strategy) -- Integrated agri-input supply model (basis for place strategy) -- Future directions (implementation aspects).
Note: Includes bibliographical references and index
ISBN:9788132117711 Rs. 595.00
DBAD/PUB /ENG-110833 ENG-138360/ EN-121892 / 595.00 /sign EN-94365 / 595.00 /sign