Advertising and promotion : (Record no. 82473)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01304nam a22003497a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181022143052.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | B-495737-746 ENG-110489 B-710614 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144965 |
| Terms of availability | 599.00 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070144966 |
| Terms of availability | 599.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-495737-746 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-94021 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-710614 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Allied Pub/Ven |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Tata Mc Graw Hill education |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Belch, George E. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and promotion : |
| Statement of responsibility, etc | by George E. Belch, Michael A. Belch [and] Keyoor Purani |
| Remainder of title | an integrated marketing communications perspective / |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Name of publisher, distributor, etc | Tata McGraw Hill |
| Date of publication, distribution, etc | 2012 |
| -- | 2010 |
| Place of publication, distribution, etc | New Delhi |
| 270 ## - ADDRESS | |
| Address | P-24, Green Park Extnsion |
| City | New Delhi |
| Postal code | 110016 |
| 270 ## - ADDRESS | |
| Address | 7 West Patel Nagar |
| City | New Delhi |
| Postal code | 110008 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxiii, 1075p. |
| Dimensions | 24cm (pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Advertising |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Sales promotion |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication in marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Belch, Michael A. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Purani, Keyoor |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Call number suffix | BEL |
| Classification part | 659.1 |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Ashok Vihar | Ashok Vihar | 22/10/2018 | Gift/16-10-2018 | 599.00 | 659.1 BEL | B-710614 | 1 | 599.00 | English Books | |||
| Non-fiction | Central Library | Central Library | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495737 | 1 | 599.00 | English Books | |||
| Non-fiction | Central Library | Central Library | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495746 | 1 | 599.00 | English Books | |||
| Non-fiction | Janak Puri | Janak Puri | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495742 | 1 | 599.00 | English Books | |||
| Non-fiction | Karol Bagh | Karol Bagh | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495744 | 1 | 599.00 | English Books | |||
| Non-fiction | Kasturba Gandhi Marg | Kasturba Gandhi Marg | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495739 | 1 | 599.00 | English Books | |||
| Non-fiction | Narela | Narela | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495745 | 1 | 599.00 | English Books | |||
| Non-fiction | Patel Nagar | Patel Nagar | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495738 | 1 | 599.00 | English Books | |||
| Non-fiction | Peshwa Road | Peshwa Road | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495740 | 1 | 599.00 | English Books | |||
| Non-fiction | Sarojini Nagar | Sarojini Nagar | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495743 | 1 | 599.00 | English Books | |||
| Non-fiction | Tri Nagar | Tri Nagar | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 599.00 | 659.1 BEL | B-495741 | 1 | 599.00 | English Books |