Advertising and promotion :
659.1 BEL
Belch, George E.
Advertising and promotion : an integrated marketing communications perspective / by George E. Belch, Michael A. Belch [and] Keyoor Purani.- 7th ed.-New Delhi:Tata McGraw Hill,20122010.
xxxiii, 1075p.ill. ;24cm (pbk)
Note: includes index
ISBN:9780070144965 Rs. 599.00 ISBN:0070144966 Rs. 599.00
Allied Pub/Ven / Tata Mc Graw Hill education /B-495737-746 ENG-110489 B-710614/ B-710614 / 599.00 /sign B-495738 / 599.00 /sign B-495744 / 599.00 /sign B-495742 / 599.00 /sign B-495739 / 599.00 /sign B-495737 / 599.00 /sign B-495746 / 599.00 /sign B-495745 / 599.00 /sign B-495740 / 599.00 /sign B-495741 / 599.00 /sign B-495743 / 599.00 /sign