Advertising, marketing and brand building : (Record no. 75323)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00658nam a22001937a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20130510160158.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-107021 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788184050752 |
| Terms of availability | 975.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-90554 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8342 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Posavac, Steven S. |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising, marketing and brand building : |
| Remainder of title | understanding consumer behaviour / |
| Statement of responsibility, etc | by Steven S. Posavac |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | Reference Press |
| Date of publication, distribution, etc | 2012 |
| 270 ## - ADDRESS | |
| Address | 4831/24, Ansari Road, Daryaganj |
| City | New Delhi |
| Postal code | 110002 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 331p.: |
| Other physical details | ill. |
| Dimensions | 22cm(Hb) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8342 |
| Call number suffix | POS |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 09/05/2013 | DBAD | 975.00 | 658.8342 POS | EN-90554 | 1 | 975.00 | English Books |