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Advertising, marketing and brand building :

658.8342POS
Posavac, Steven S.
   Advertising, marketing and brand building : understanding consumer behaviour / by Steven S. Posavac.- New Delhi:Reference Press,2012.
  xi, 331p.:ill.;22cm(Hb)
  Note: Includes bibliographical references and index
  ISBN:9788184050752     Rs. 975.00

  DBAD/PUB /ENG-107021/ EN-90554 / 975.00 /sign

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