Social Marketing : (Record no. 74030)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01036nam a22002897a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20140212121926.0 |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-106755 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788132110200 |
| Terms of availability | 550.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-90288 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | B-495810 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | Allied Pub/Ven |
| Stock number | dpl |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lee, Nancy R. |
| 245 ## - TITLE STATEMENT | |
| Title | Social Marketing : |
| Remainder of title | influencing behaviors for good / |
| Statement of responsibility, etc | by Nancy R. Lee [and] Philip Kotler |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | SAGE Publications |
| Date of publication, distribution, etc | 2012 |
| 270 ## - ADDRESS | |
| Address | B1/I-1 Mohan Cooperative Industrial Area Mathura Road |
| City | New Delhi |
| Postal code | 110044 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xi, 502 p. : |
| Dimensions | 24cm(pbk) |
| Other physical details | ill. |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and indexes |
| 500 ## - GENERAL NOTE | |
| General note | Prev. ed. entered under: Kotler, Philip. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Social marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Behavior modification. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Kotler, Philip. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 658.8 |
| Call number suffix | LEE |
| Withdrawn status | Lost status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Full call number | Barcode | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Non-fiction | Central Library | Central Library | 12/02/2014 | Allied Pub/DE/2012CR/0001881/12.3.2013/167/8.3.2013/16.3.2013 | 550.00 | 658.8 LEE | B-495810 | 1 | 550.00 | English Books | |||
| Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 01/04/2013 | DBAD/PUB | 550.00 | 658.8 LEE | EN-90288 | 1 | 550.00 | English Books |