Social Marketing :
658.8LEE
Lee, Nancy R.
Social Marketing : influencing behaviors for good / by Nancy R. Lee [and] Philip Kotler.- 4th ed.-New Delhi:SAGE Publications,2012.
xi, 502 p. : ill.;24cm(pbk)
Note: Includes bibliographical references and indexes Note: Prev. ed. entered under: Kotler, Philip.
ISBN:9788132110200 Rs. 550.00
DBAD/PUB / Allied Pub/Ven /ENG-106755/ EN-90288 / 550.00 /sign B-495810 / 550.00 /sign