The media of mass communication / (Record no. 69309)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01579nam a22003257a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 2012082407547.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 120824t xxu||||| |||| 00| 0 eng d |
| 010 ## - LCCN (DPL NO) | |
| LC control number | ENG-105632 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788120345881 |
| Terms of availability | 775.00 |
| 035 ## - SYSTEM CONTROL NUMBER | |
| System control number | EN-89165 |
| 037 ## - SOURCE OF ACQUISITION | |
| Source of stock number/acquisition | DBAD/PUB |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DPL |
| Language of cataloging | Eng |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 302.23 |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Vivian, John |
| 9 (RLIN) | 51496 |
| 245 00 - TITLE STATEMENT | |
| Title | The media of mass communication / |
| Statement of responsibility, etc | by David M. Levine ... [et al] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 11th ed |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | New Delhi |
| Name of publisher, distributor, etc | PHI Learning |
| Date of publication, distribution, etc | 2012 |
| 270 ## - ADDRESS | |
| Address | M-97, Connaught Circus |
| City | New Delhi |
| Postal code | 110001 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxxvi, 478p. : |
| Other physical details | ill. (some col.) |
| Dimensions | 28cm(pbk) |
| 500 ## - GENERAL NOTE | |
| General note | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Mass media literacy -- Media technology -- Media economics -- Ink on paper -- Sound media -- Motion media -- New media landscape -- News -- Entertainment -- Public relations -- Advertising -- Mass audiences -- Mass media effects -- Governance and mass media -- Mass media globalization -- Media law -- Ethics. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media. |
| 9 (RLIN) | 51497 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 51498 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media |
| General subdivision | Social aspects. |
| 9 (RLIN) | 51499 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Communication |
| General subdivision | Technological innovations. |
| 9 (RLIN) | 51500 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Mass media and culture. |
| 9 (RLIN) | 51501 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Item type | English Books |
| Classification part | 302.23 |
| Call number suffix | VIV |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Date acquired | Source of acquisition | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Cost, replacement price | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Non-fiction | D.B.Act.Division | D.B.Act.Division | 24/08/2012 | DBAD/PUB | 775.00 | 302.23 VIV | EN-89165 | 24/08/2012 | 1 | 775.00 | English Books |